Gabrielle Ronnenberg
Minneapolis-based marketing and communications professional.
Work Samples
Dealer Week 2025 - Mobile App Content & Promotion
Archbold 2023 - Digital Marketing Campaign
Hair By Lybbi Lou - SEO Audit & Website Overhaul
About Me
When I was kid, I wanted to be an astronaut. As a teenager, an artist. As an adult, I fell into marketing and found that it offers a blend between data and creativity that I quite enjoy. I've now worked in marcomms for five years in both corporate and non-profit environments, and feel passionate about delivering high-quality content no matter what form it takes.
Channels & Tools:
Email (Mailchimp, HubSpot)
Social media (Hootsuite, HubSpot)
Website management (WordPress, Squarespace, Vagaro, Wix)
SEO (Google Search Console, YoastSEO, Wincher)
Paid media (Feathr, HubSpot)
Earned media (press release development)
AI prompting & workflows (ChatGPT, Claude, Perplexity)
Interested in working with me or want to learn more?
Dealer Week Mobile App
Context
Dealer Week is an educational conference and expo that attracts 1,500+ attendees across the recreational boating industry every year. I supported the event's marketing efforts across email, social, web, paid and earned media channels.
The Challenge
Dealer Week 2025's mobile app was undergoing a major update and had room for improvement in both adoption and usability. The goal was to encourage more attendees to download the updated version to make it easier navigating sessions, exhibitors, and conference resources.
My Role
I managed the content strategy, built the information architecture, and led promotional communications before and during the conference.
The Results
The launch campaign contributed to a 23% increase in app users year over year, giving attendees better access to resources and improving the overall event experience.
Archbold 2023 Edition
Context
Archbold is the leading criminal reference book used in English and Welsh courts since 1822. The book is published by Sweet & Maxwell - the leading British publisher of legal texts - and is owned by Thomson Reuters.
The Challenge
As one of the top-selling books on the Sweet & Maxwell website, Archbold had a revenue goal of $1M in online sales that the Global Print Marketing team was responsible for contributing to.
My Role
I project-managed the launch campaign which involved coordinating with sales, design, and product teams to ensure alignment across all digital activations such as emails, banner ads, paid search ads, and paid social ads.
The Results
Archbold 2023 surpassed its target goal of $1M in online revenue over the span of 12 months, largely attributed to digital marketing efforts.
Hair by Lybbi Lou
Context
Lybbi is a friend who recently went independent as a hair stylist specializing in men's cuts. I volunteered to help establish her online presence in order to capture new prospective clients who are searching for hair stylists in the Twin Cities.
The Challenge
New hair stylist with limited online visibility and inconsistent branding. The long-term goal is to acquire new clients by making her business more discoverable online.
My Role
I started by auditing her Google Business Profile, website, and social media presence. After consulting with her, I redesigned her website, rewrote the content, delivered a plain-language keyword strategy, and created a custom social media starter guide + content bank.
The Results
New website launched with SEO foundation established. Brand consistency improved with better local discoverability and a new framework to start posting regularly on social media to establish her online presence.